ShopKeep, the cloud-based small business technology provider, this week unveiled its new e-commerce site, shop.shopkeep.com. To celebrate this new site, ShopKeep is giving new customers a free credit card reader that supports NFC-enabled mobile payments and chip cards, according to a press release.

ShopKeep said in the announcement that the new site has more than an updated look and feel; it is optimized for an enhanced customer experience and boasts simpler navigation, information on product compatibility, product sorting and a search feature. Business owners who are in the market for point-of-sale hardware and accessories can select from a variety of products to customize their POS setup or restock supplies. All hardware purchased from ShopKeep carries a one-year warranty and a 30-day return policy. Additionally, all subscription customers have complimentary access to ShopKeep's, 24/7 customer care team.

"ShopKeep is known for providing a great customer experience, and our original site was handled by a third party and restricted us from demonstrating that level of care across all platforms," Shelley Hoy, director of e-commerce at ShopKeep, said in a statement. "Our new site is on a platform that gives us the flexibility to bundle products, offer discounts and so much more. For us, shop.shopkeep.com is so much more than an online store; it's an extension of the ShopKeep brand, and we really hope that ShopKeep customers and all those in the market for point-of-sale hardware will enjoy the refreshed site."