QVC, a video and ecommerce retail, this week announced it will introduce a new in-app mobile feature in the coming weeks that enables customers to make easy and quick purchases using Apple's fingerprint sensor technology. The new app will give customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6 Plus mobile devices. ​

​"Mobile remains our fastest-growing platform, and we're continuously investing in new technologies and features that deliver a seamless and engaging customer experience," Alex Miller, senior vice president of digital commerce at QVC, said in a statement. "QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty."  

With the new Touch ID feature, QVC customers can shop through the QVC iOS mobile app using their fingertip. Following a one-time set-up, their billing, shipping and payment details will be automatically populated upon iPhone sensor authentication of their fingertip, enabling mobile shopping transactions on QVC to be completed with a single touch.