Planet Sub this week released a new mobile payment and loyalty app powered by LevelUp's white-label program, according to a press release.  

"Mobile payment technology has always fascinated us, but until there was significant customer benefit, we weren’t interested in adopting and integrating new technology," Marketing Director Trevor Forssell said in a statement. "By crafting a loyalty program that paired with payment processing, it really opened the doors to creative branding, and customer education through the UI. This new app not only rewards people for their purchases, it also allows us to educate and connect with our most loyal customers on a much more personal level."

The Planet Sub app is available for download for both iOS and Android. For an introductory period new users will be gifted $2 of credit.

"From an expansion perspective, this new platform will certainly help; franchisees in new markets will have an immediate source of customer acquisition and retention, and also will allow them to control marketing channels that best suit their needs," Ryan Joy, director of franchising, said in a statement. "Further, the operational efficiencies that are gained by speeding up the ordering process are invaluable."

Planet Sub currently has over 55 stores in development under area development agreements, and plans to open at least 15 franchise units in the next 12 months, according to the press release.