The Jacksonville Transportation Authority has launched the MyJTA app, a free mobile product for JTA bus fare purchases. The MyJTA app is powered by Passport, a mobile payments provider for transit and parking, and is available for Android and iOS .

With My JTA, riders can plan their trip, track JTA transit, and pay for their bus pass all within the app, according to a press release.

"The Jacksonville Transportation Authority is on the forefront of bringing the latest technology to our customers to increase their convenience and satisfaction as they travel throughout our city," said Kenyatta Lee, senior manager of technology and innovation at the Jacksonville Transportation Authority. "Customers are now able to get on board, plan, track, and pay using the MyJTA convenient user-friendly application. This is a great addition to JTA's technology platform."

"We're thrilled to be partnering with the team at JTA in support of their broader technology initiatives," said Khristian Gutierrez, chief business development officer of Passport. "Our mobile ticketing solution is not only a convenient way to pay for your bus pass, but also reduces the time in planning your trip. Riders now have a wealth of information at their fingertips that will make the JTA transit experience as seamless as possible."