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Financial services technology provider Fiserv Inc. has published a free white paper that discusses the value FIs can realize from their mobile banking channel by taking mobile beyond basic services. The white paper is titled "Next Generation Mobile Banking: Transactions Increase Potential Return on Investment."
The Fiserv white paper outlines four benefits yielded by a well-executed mobile banking platform:
The paper also outlines benefits to be gained by increasing the transactional banking capabilities available through the mobile channel:
"[B]anks and credit unions are looking for ways to quantify the success of the mobile channel," said Erich Litch, division president of digital channels at Fiserv. "By adding capabilities that customers view as useful, innovative and convenient, banks and credit unions can continue to drive adoption while also bolstering potential return on investment."
"Next Generation Mobile Banking: Transactions Increase Potential Return on Investment" is available for free download at the Fiserv website.
For more on this topic, visit the mobile banking research center.
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