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Dunkin' Donuts expands mobile ordering to New York area

Dunkin' Donuts announced that it will make its mobile-ordering feature available exclusively for members of its DD Perks rewards program at locations throughout the New York area beginning in mid-May, according to a press release. 

DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then confirm via the new Dunkin' Donuts mobile app when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin' Donuts Card within the app. In the restaurant, DD Perks Members have no need to wait, as they can skip the line and go straight to pick up their items at a designated area. They will also have the ability to save their recent orders as a favorite to speed up future visits, according to the announcement.

DD Perks members in the metro New York area must download the newest version of the app from the Apple App Store or Google Play Store to start using the new feature. The App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin' Donuts, find nutritional information and more. 

On the iPhone, the DD Perks card supports Wallet and Apple Pay as well as Touch ID.

"On-the-go ordering gives people who live and work in the Metro New York area a quick, more convenient way to enjoy our signature coffee and full menu of food and beverages, any time of day," said Scott Hudler, the company's vice president of global consumer engagement. "On behalf of our New York franchisee community, we are excited to bring this technology to one of our brand's largest and most important markets and keep our loyal guests running on Dunkin' faster than ever before."

Dunkin' first tested mobile ordering in Portland, Maine at the end of last year and then expanded the pilot to the Boston area in March. The New York-area expansion brings mobile ordering to 1,650 locations.