CashStar, the digital gifting company, Monday announced that it has collaborated with PayPal to integrate CashStar-powered digital gift cards from its large network of top retailer and restaurant brands in the eBay marketplace and the PayPal Digital Gifts store, according to a press release. As a result, CashStar is providing brands and retailers that rely on its digital gifting platform another trusted distribution channel for their electronic gift cards, while PayPal is growing the number of options available to consumers through its gifting sites.

"We're excited to work closely with PayPal and our top retailer and restaurant client brands on this solution," said Ben Kaplan, CashStar president and CEO. "As digital, mobile and social innovations continue to change the way consumers shop, digital gift cards thrive because of their ability to move seamlessly across channels. Our client brands rely on CashStar for superior, differentiated digital gifting and trust us to expand their digital gift card sales through a range of new channels, including this terrific relationship with PayPal. We expect to rapidly grow this relationship with more retailers and increased sales."