BlueSnap, a global payments technology company, announced that MasterPass by MasterCard is now available in its Powered Buy Platform to give merchants the ability the option to choose an easier checkout experience and help with cart abandonment, according to a press release.

"MasterPass gives our merchants the power to offer a frictionless online checkout experience for global, mobile shoppers," Ralph Dangelmaier, CEO of BlueSnap, said in a statement. "We are excited to help our merchants sell all over the world with the highest payment conversions."

BlueSnap said in the announcement that the Powered Buy Platform provides flexible integration to help merchants to deploy the best checkout experience. Connections to multiple acquiring banks around the world are provided through a single integration along with failover capability to maximize payment authorizations. The platform also offers value-added features such as e-commerce tools such as special offers and coupons, subscription billing, fraud prevention and chargeback management.

BlueSnap claims the platform is designed to increase conversions by as much as 40 percent.