The bitcoin wallet iPayYou has launched its "Pay-by-Twitter" feature. With this tool, users can make peer-to-peer payments on Twitter, according to a press release.

The company already enables users to send bitcoin through email. Former Amazon executive Gene Kavner founded the company as a response for the need for a simple bitcoin wallet, according to the announcement.

With Pay-By-Twitter, users now can send bitcoin by entering the recipient's Twitter handle instead of an email or bitcoin address. The recipient can choose to hold the bitcoins in an iPayYou wallet, send the bitcoins to someone else, or sell the bitcoin for dollars to be deposited into their bank account.

"Twitter is one of the most widely used social media networks worldwide and despite the speed of technological innovation in the 21st century, no other full-service bitcoin wallet offered this feature until now," Kavner said. With the new Pay-by-Twitter feature, iPayYou continues to offer consumers with easy ways to use bitcoin as a payment method in everyday life, which has been our mission from the start."

"iPayYou is one of the most exciting new companies in the bitcoin industry which is directed at consumers," said Roger Ver, iPayYou investor and bitcoin evangelist. "Their new Pay-by-Twitter feature is just one example of how iPayYou are paving the way to promote the mass adoption of bitcoin."