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Five years from now, the least likely place a transaction will be completed is at the cash wrap. In the past, customers and retailers have experienced a single channel touch point via the brick-and-mortar store.
Retail stores are in a push for customers to drive their shopping experience—from selection to checkout. At the same time, customers are looking for a cross-channel shopping experience that can encompass the digital shopping cart, combining all channels from in-store...
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