The top 10 Retail Customer Experience stories of 2010

Dec. 29, 2010 | by James Bickers

If there's one thing we know about our readers, it is that they are practical people. They come to this site looking for techniques and tactics that they can put to use right away, a fact that is borne out by the ten most widely read stories on Retail Customer Experience this year. It's a batch of stories filled with actionable information — information that will continue to be relevant as we move into what promises to be a much better year for retail.

Here were our ten most popular stories from this year:

10. Opinion: Customers want relationships, not low prices
Retailers need to solve the customer's problem, but also deliver satisfaction on an emotional level.

9. The psychology of retail marketing
From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

8. Loyalty programs: what works, what doesn't
Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.

7. QR codes: Building a mobile loyalty program beyond key tags
Two-thirds of retailers are planning to launch digital mobile initiatives this year, and many of these will include a QR code capability.

6. Two-thirds of Facebook users say it influences purchase decisions
A new report details how users of the social networking site use it to interact with brands and retailers.

5. Groupon, The Nuclear Bomb That Kills Retail?
Think of the last time you received flowers. Do you remember who gave them to you or the florist? Exactly, the person who gave them to you. The person that gives them the discount is Groupon, you are the forgotten florist.

4. Seven principles for marketing to women
A cognitive anthropologist explains how men and women form emotional relationships with brands and retailers differently.

3. Seven requirements for becoming customer-centric
Retailers are trying to embed customer orientation into their culture, but most are struggling to make real progress.

2. Why Generation Y isn't buying your products
A Gen-Y marketer offers three tips for reaching the most demanding, most technologically savvy demographic yet.

1. The 10 essential strengths of front-line retail employees
Any retailer can harness the power of engagement. It all boils down to how employees relate to customers.

What about you - what was the biggest story for you this year? Tell us in the comments below!

James Bickers / James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
www View James Bickers's profile on LinkedIn

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