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While it's not necessarily an m-commerce platform yet, the new Tour Wrist app shows the potential for smartphones to bridge the gap between shopping in a brick-and-mortar location and shopping on a mobile device. The app is fully reviewed as a part of Retail Customer Experience's regular "Mobile Retail Monday" feature, but it deserves some space on Mobile Payments Today as well if only for showing how the mobile shopping experience is evolving.
According to reviewer Mike Wittenstein:
"Tour Wrist images are information rich. Instead of a single image Tour Wrist shows a sequence of images—in any order the viewer wants to see them. The sensation you get is that you’re actually in the store, not just looking at a static image of it. Looking at your smart phone or iPad (you see much more detail on a larger screen), whichever way you turn, the images pans with you. Tilt the phone down to see what’s on the floor. Spin left and the image follows left. Look up and see the ceiling. Tour Wrist relies on the accelerometers and gyroscopes built into many smartphones to produce the effect. The technology also works well on a traditional display relying on the click of the mouse or swipe of a finger."
In short: It's impressive.
It doesn't take much imagination to see how a "walk" around a store could be turned into a compelling mobile shopping experience with the addition of some m-commerce functionality.
A demo of the application is below. The full review shows additional use cases and explains how the technology works.
