Total Apps

  • The top 10 Retail Customer Experience stories of 2010

    -
The top 10 Retail Customer Experience stories of 2010

If there's one thing we know about our readers, it is that they are practical people. They come to this site looking for techniques and tactics that they can put to use right away, a fact that is borne out by the ten most widely read stories on Retail Customer Experience this year. It's a batch of stories filled with actionable information — information that will continue to be relevant as we move into what promises to be a much better year for retail.

Here were our ten most popular stories from this year:

10. Opinion: Customers want relationships, not low prices
Retailers need to solve the customer's problem, but also deliver satisfaction on an emotional level.

9. The psychology of retail marketing
From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

8. Loyalty programs: what works, what doesn't
Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.

7. QR codes: Building a mobile loyalty program beyond key tags
Two-thirds of retailers are planning to launch digital mobile initiatives this year, and many of these will include a QR code capability.

6. Two-thirds of Facebook users say it influences purchase decisions
A new report details how users of the social networking site use it to interact with brands and retailers.

5. Groupon, The Nuclear Bomb That Kills Retail?
Think of the last time you received flowers. Do you remember who gave them to you or the florist? Exactly, the person who gave them to you. The person that gives them the discount is Groupon, you are the forgotten florist.

4. Seven principles for marketing to women
A cognitive anthropologist explains how men and women form emotional relationships with brands and retailers differently.

3. Seven requirements for becoming customer-centric
Retailers are trying to embed customer orientation into their culture, but most are struggling to make real progress.

2. Why Generation Y isn't buying your products
A Gen-Y marketer offers three tips for reaching the most demanding, most technologically savvy demographic yet.

1. The 10 essential strengths of front-line retail employees
Any retailer can harness the power of engagement. It all boils down to how employees relate to customers.

What about you - what was the biggest story for you this year? Tell us in the comments below!

Related Content

User Comments – Give us your opinion!
Products & Services

Cardholder Present

http://global.networldalliance.com/new/images/products/6745.png

6745/Cardholder-Present

mPayment

http://global.networldalliance.com/new/images/products/7033.png

7033/mPayment

Premium SMS Billing (P-SMS) and Short-Codes

http://global.networldalliance.com/new/images/products/4525.png

4525/Premium-SMS-Billing-P-SMS-and-Short-Codes

Total-Custom Setup

http://global.networldalliance.com/new/images/products/6201.png

6201/Total-Custom-Setup

MokiTouch - iPad and Android Kiosk App

http://global.networldalliance.com/new/images/products/5405.png

5405/MokiTouch-iPad-and-Android-Kiosk-App

Cellum Solutions for Public Transport

http://global.networldalliance.com/new/images/products/6751.png

6751/Cellum-Solutions-for-Public-Transport

Cellum Parking

http://global.networldalliance.com/new/images/products/6749.png

6749/Cellum-Parking

Direct Operator Billing

http://global.networldalliance.com/new/images/products/6031.png

6031/Direct-Operator-Billing

Cellum Bill Payment

http://global.networldalliance.com/new/images/products/6739.png

6739/Cellum-Bill-Payment

Infobip USSD solution

http://global.networldalliance.com/new/images/products/6125.png

6125/Infobip-USSD-solution

Magtek QwickPay
ATM & Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.