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Is it time to say goodbye to the traditional bank branch?
The phrase “branch of the future” is more popular than ever and in their latest White Paper, Auriga discuss what this means exactly in the context of the reduction of the number of branches in Western Europe.
Alongside this reduction in branch numbers, customers have also changed the way they bank. Banks must rethink and reposition branches – the cornerstone of sales and customer service – or find they have been left behind.
Banks must also understand that the smartphone generation wants different things compared to Generation Y and Z. Functionalities and customization are no longer enough; value must be maximized and the customer experience placed at the heart of every interaction with the bank. This is achieved by having employees in branch, who assist customers and provide them with advice.
This hybrid digital branch, a meshing of the personal with the technological, is the future of the bank.
Download this white paper by Auriga to learn more.