It’s about people: Putting Relationships Back Into Banking
For many, the only way they can square the circle is to invest in technology as a way to replace staff and save money by deploying an army of machines. It is unarguable that technology can help banks to reduce costs and, for many forms of transaction, machines may be more accurate and of course faster than people. It is easy to imagine a future of fully automated banks with no people at all and it may be what many banks envisage.
It is undoubtedly true that customers will choose a bank on the ease of use and reliability of their technology, but it will be the human interactions that create the trust that generates enhanced loyalty and a competitive advantage for banks in the future.
Download this white paper by Auriga to learn more.