How to Improve Digital Service User Retention?
Juniper Research estimates that mobile operators will generate $9 billion in revenue by 2022 from carrier billing. The main growth drivers for the volume increase are music and video streaming merchants.
However, a substantial number of subscription payments for these merchants fail and the customers churn out. In this case study, we take a look at how Fortumo is resolving the problem together with telcos to increase user retention and maximize revenue for all sides involved.