Carrier billing in the Nordics: 2017 market report by Fortumo
Fortumo's Nordics market report gives an overview of the mobile payments landscape in Sweden, Denmark, Finland and Norway.
While these markets have significantly high bank card ownership, carrier billing is still a preferred option for many consumers thanks to its simplicity and safety. Compared to credit card payments, payments are completed much quicker and no personal data is transmitted during the checkout process, ensuring the consumer that no fraud or identity theft can be conducted. As a result, carrier billing 10% and 21% market share from digital content payments in these markets.
Over the past year, revenue per user has substantially grown in three of the four markets. Leading digital merchants including Facebook, Apple, Google, Netflix and Riot Games have also begun to leverage carrier-based payments in the region. This indicates the commercial and technical readiness of the Nordic mobile operators for increase user spend by providing them with a universally accessible, simple online payment method.
In the report, we have brought out a high-level overview of each market’s digital ecosystem, as well as specific data on carrier billing that helps merchants localize their approach to each country.