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Fortumo’s market report on Central & Eastern Europe profiles carrier billing landscape in the 10 biggest countries of the region. By population, these countries are Russia, Ukraine, Poland, Romania, Czech Republic, Hungary, Azerbaijan, Belarus, Bulgaria and Serbia. While equal in size to the EU5 (France, Germany, Italy, Spain & UK) or US in terms of population, they are significantly more fragmented. Localization of both the digital service provided and payment methods is a key to succeed in the region.
From this report, you will find a high-level overview of the digital ecosystem in each country. Additionally, we provide data on carrier billing in the country: money spent per user on digital services as well as pricing dynamics of the market which help you fine-tune your monetization strategy.