Banks wrestle with providing the best customer experience

How banks handle the customer experience across the board is one of the main areas financial institutions today are most concerned about. 

"Top of mind, the buzzword is customer experience," Stormy Mauri, vice president and product manager at Washington Trust Bank, said in the video taken at the 2017 Bank Customer Experience in Chicago. "We want to think about that with all different levels of our customers. We need to understand the diversity of all of our customers' needs and that there isn't a best fit for just one customer."

Mauri discussed a number of different topics in the video, including how the bank goes about servicing its customers, branch strategy and what the future of banking might look like. 

Registration for the 2018 Bank Customer Experience is now open. It will take place in Chicago, Sept. 12-14. The agenda is now ready, and we are seeking speakers for the event. 


Topics: Trends / Statistics

Companies: Hughes Network Systems, LLC (HUGHES)


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