ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Why Jersey Mike's added ordering and payments to their mobile app

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

BJ's Restaurants exec discusses benefits of chain's mobile app

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Will MCX benefit small merchants?

Will MCX benefit small merchants?

A question is asked about whether the closed nature of MCX runs contrary to the National Restaurant Association's open philosophy. "A lot of the principles we're looking for exist with MCX," says NRA's Liz Garner. A Walmart representative weighs in on the issue as well. (From the ATM & Mobile Executive Summit.)

Dunkin' Donuts' mobile payments platform

Dunkin' Donuts' mobile payments platform

Dunkin' Donuts introduced a new mobile payments platform, which also allows users to send gifts to friends through texting, email or Facebook.

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