From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.
Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.
Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.
A question is asked about whether the closed nature of MCX runs contrary to the National Restaurant Association's open philosophy. "A lot of the principles we're looking for exist with MCX," says NRA's Liz Garner. A Walmart representative weighs in on the issue as well. (From the ATM & Mobile Executive Summit.)
Dunkin' Donuts introduced a new mobile payments platform, which also allows users to send gifts to friends through texting, email or Facebook.
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