LevelUp partners with Playfull to add gaming twist to digital restaurant orders

LevelUp is partnering with Playfull, an app that uses games to increase the frequency and volume of digital orders at restaurants, according to a press release. Playfull is the newest ordering channel through LevelUp Broadcast, a service that enables restaurant...

99 Ranch Market to accept Alipay at North American stores

99 Ranch Market, one of the largest Asian supermarket chains in the U.S., has announced a partnership with Alipay that will enable customers to pay for items using Alipay's mobile wallet in-store, according to a press release. Beginning July 1,...

25 restaurants add LevelUp support

LevelUp has added 25 restaurant brands as partners, including national chains Smoothie King and Zaxby's, and up-and-coming brands honeygrow, Wings Over and Evergreens, among others, according to a press release. Eight of the restaurants have already launched their guest engagement...

LevelUp teams with FullContact to improve customer segmentation

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a detailed understanding of their guests' interests and social networks, according to a press release. By matching a customer's email address,...

Paytronix raises $65M in new funding to drive growth

Paytronix Systems, which specializes in loyalty, rewards, gift, mobile applications, and guest engagement analytics software, has received a $65 million growth equity investment from Great Hill Partners, a Boston-based private equity firm focused on investments in high-growth mid-market companies, according...

Alipay expands reach with Blackhawk partnership

Blackhawk Network and Alipay have partnered to expand Alipay's mobile payment acceptance and engagement offerings to participating U.S. retailers, according to a press release. Blackhawk intends to roll out the service in select participating retailers beginning January 2018. Through this...

Report: Apple's QR code enhancements to help mobile coupon redemption

A study from Juniper Research has found that the number of QR code coupons redeemed via mobile will reach 5.3 billion by 2022, up from an estimated 1.3 billion in 2017. The research, Mobile & Online Coupons: Leading Vendors, Technologies...

Revel Systems links with LevelUp to add mobile ordering, rewards capabilities

Revel Systems this past week announced a partnership with LevelUp that will integrate mobile order-ahead, in-store mobile payments, and loyalty programs for Revel's restaurant partners, according to a press release. "Revel has developed a very strong offering with iPad-based POS...

Urban Airship intros new mobile marketing tool for personalization

Urban Airship has announced the Adaptive Pass Management for Urban Airship Reach, which enables marketers to create mobile wallet passes individualized to each customer and with automated, "in-the-moment" pass content updates and lockscreen notifications, according to a press release. At...

Omnyway completes $12.75M in Series A funding

Omnyway, an augmented digital commerce platform that is behind Kohl's Pay, has closed on $12.75 million in Series A funding to help the company grow its operations, launch new services on its current contextual commerce platform and expand customer base...

Tencent launches mobile marketing tools for US retailers

Tencent is launching a suite of advertising products and resources that will enable U.S. marketers to directly engage Chinese consumers on Tencent platforms both in China and while they travel abroad, including on the company's popular social messaging app, WeChat....

Spanish winemaker mixes NFC with marketing campaign

Thin Film Electronics ASA, which specializes in NFC mobile marketing and smart products, has announced that Spanish winemaker Barbadillo has launched a consumer-focused marketing campaign using SpeedTap tags and brand analytics platform, according to a press release. The national campaign...

Mobile marketing provider 3Cinteractive makes another acquisition

3Cinteractive Corp., a provider of mobile marketing services, has announced its second acquisition this year with the purchase of CellTrust Corp.'s Prime Message mobile marketing business unit, according to a press release. Boca Raton, Florida-based 3Cinteractive said in the release...

LevelUp closes $50M financing from 3 investors

Mobile payments company LevelUp has completed a $50 million round to continue to grow its business, according to a press release. Investors participating in this round include long-time partner and investor J.P. Morgan Chase, US Boston and CentroCredit Bank.

Personal experience, mobile shopper insight are retailer priorities

In a quest to provide a more personal experience, and better understand the mobile consumer, retailers are increasingly focused on new tools and strategies to achieve both goals. A new report states identifying customers and providing a personalized experience is...

Lids Sports Group launches new mobile app focused on loyalty

The new Lids Access Pass app is the latest move by the omnichannel sports licensed retailer to drive greater customer loyalty, providing shopper rewards, deals and access to "once-in-a-lifetime" experiences. The app, available in iOS and Android, lets members leverage...

Harland Clarke acquires RetailMeNot

Harland Clarke Holdings Corp., a provider of integrated payment products and marketing services, has announced a definitive agreement to acquire RetailMeNot Inc., a savings destination that connects consumers with retailers, restaurants and brands, both online and in-store. Under the agreement,...

Study: Consumers receptive to chatbots

A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes. In addition to under-indexed chatbot use, Vibess fourth annual Mobile Consumer Report uncovered...

Mobile Payments Today seeks editorial contributors, bloggers

Mobile Payments Today is seeking editorial content in 2017 from industry thought leaders in the form of contributed articles and blog posts. We're looking for high-level thought leadership pieces that are free of a marketing pitch. Submissions should be between...

Mobile marketing company Vibes expands to the UK

Vibes, a Chicago-based mobile engagement company, has launched in Europe. The company's mobile engagement platform will first be available to merchants in the U.K. "Entering the European market enables us to bring Vibes' technology and expertise to a wide new...

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