Wirecard announced an agreement with SES-imagotag to develop an electronic shelf labeled mobile payment solution for in-store shoppers. 

The "pay-to-tag" solution links Wirecard's mobile payment platform with SES-imagotag's cloud-connected IoT labels. The companies said they anticipate that more than 500 million cloud-connected smart labels will be converted into mobile payment acceptance points.

"Smart labels and smartphones will be the future point of sale," Michael Unmubig, senior executive vice president, marketing at SES-imagotag, said in a company release. "Together with Wirecard we aim at creating a win-win-win deal by making every SES-imagotag smart label a mobile payment and e-coupon terminal that enables frictionless shopping."

By scanning an ESL with their smartphones, shoppers will have access to customer reviews, rich content and other marketing and loyalty programs, according to the companies. 

Cover image courtesy of Wirecard.