Western Union earlier this month announced that it has further strengthened its global digital money transfer footprint with the activation of its 40th wu.com transactional website, providing full digital access for cross-border person-to-person money transfer services across major developed nations including the U.S., Canada and major portions of Europe.

Wu.com is also active in Australia, New Zealand, Hong Kong and the United Arab Emirates, according to a press release. Western Union plans to continue to expand its digital presence across Asia Pacific, the Middle East and Latin America and the Caribbean in the next phase of its online expansion, augmenting the company's retail agent footprint in more than 200 countries and territories.

"The continuous advancement of our digital innovation over the past several years allows us to stay ahead of the needs of the modern money mover, and we are serving them across a multitude of currencies, languages and borders," Odilon Almeida, president of Western Union Global Money Transfer, said in a statement.

In Q1 2017, more than 60 percent of wu.com transactions were initiated on a mobile device. This digital ramp-up follows the recent launches of Apple Pay as a funding method for digital users in the U.S., and Western Union's money transfer bot for Messenger, which enables users in the U.S. to make international money transfers without leaving the Messenger app.