Vodafone links with Powa for mobile top-ups via QR code

Aug. 3, 2015

Vodafone U.K. last week announced that its PAYG mobile phone subscribers will be able to top off their account at any time thanks to a partnership with Powa Technologies. Powa provides a technology platform called PowaTag, which lets consumers buy a product by scanning a QR code with a smartphone, according to a press release.

All customers will have to do is download the app, scan the PowaTag in a magazine or other advertisement, and choose their top-up value, according to the announcement.

Vodafone customers will be able to use the PowaTags to top up in a variety of locations and destinations across the U.K., including more than 500 Vodafone retail stores  as well as Argos, Brighthouse, Co-Op, Sainsbury's, Tesco, JD Williams and Wilkinsons stores. Thousands of international students coming to the U.K. in September will receive a Vodafone SIM pack from the national university admission service with a PowaTag printed on the back that lets them top up as soon as they arrive.

"Our customers have told us they wanted a tool that allowed them to top up swiftly at their leisure at a time which is convenient and which suits their schedule," Cindy Rose, consumer director at Vodafone U.K., said in a statement. "Our Pay As You Go plans offer great value and which are affordable and flexible. With this top-up addition, we are making Vodafone the network our customers can depend on."

Topics: Contactless / NFC, Handsets / Devices, In-App Payments

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