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Visa pushes mobile payments in Thailand

As countries across Asia begin to embrace mobile payments, Visa is beginning to push electronic payments in Thailand in an effort to promote adoption and acceptance of its payment products. The company announced that it has been working with Thai merchants and retailers across a number of sectors to introduce more convenient ways to pay.

"We are committed to collaborating with many kinds of partners — from banks and merchants to technology and mobile network operators — to drive more acceptance of the Visa brand, and to enable greater economic prosperity for Thailand's business community," said Somboon Krobteeranon, Visa country manager for Thailand.

Krobteeranon said electronic payment solutions such as mobile point of sale, which allows merchants to accept credit and debit cards using a mobile device, will give merchants an easy-to-implement, portable and cost effective way to be paid.

"The web, mobile and social networks are converging, changing the way people shop, pay and get paid the world over — and we see this trend starting to take hold in Thailand," Krobteeranon said. "In supporting the shift to new electronic payment methods, Visa has been working closely with partners in Thailand to ensure that these new kinds of payment are secure — and that they bring value to the changing lifestyle of today's Thai consumers."

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