USA Technologies to integrate rewards with Apple Pay
USA Technologies, a provider of payment technologies for cashless and mobile transactions in self-serve retail, has announced plans to integrate its More loyalty and payroll deduction platform with Apple Pay for use at up to 300,000 machines nationwide, according to a press release.
USA Technologies said that following the integration, unattended operators will be able to offer an enhanced experience to customers using Apple Pay. In turn, consumers making a purchase will be able to take advantage of exclusive offers, promotions and discounts on future purchases at participating self-serve machines connected to the USAT ePort Connect platform.
USA Technologies plans to roll out the technology to select unattended retail locations nationwide over the coming months.
"Consumers are getting more accustomed to paying with their phones, and with all of the digital noise coming at consumers 24/7, loyalty and rewards programs that easily integrate into popular payment methods like Apple Pay are a win-win," Maeve McKenna Duska, senior vice president of sales and marketing at USA Technologies, said in a statement. "By offering More with Apple Pay we are giving consumers a loyalty program that seamlessly integrates with their lifestyle, rewarding them for using the one thing they always have on hand, their iPhone or Apple Watch.
"We expect the More integration with Apple Pay will not only fuel participation in the unattended loyalty program, but also underscore the ease, security and simplicity of Apple Pay transactions for everyday purchases like those made at vending machines, laundromats, self-serve kiosks, parking and more."
In connection with the integration of the More loyalty program with Apple Pay, USA Technologies is collaborating with Urban Airship, whose Reach platform creates virtual cards and manages loyalty program user experience design, promotions and point balances, according to the announcement.