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UK consumers want more mobile purchasing options, survey says

Some 47 percent of mobile users in the U.K. would like to use their mobile phone more to pay for physical or quasi-physical goods and services.

Some 47 percent of mobile users in the U.K. would like to use their mobile phone more to pay for physical or quasi-physical goods and services, according to a recent survey from Oxygen8, a global provider of integrated mobile products that enable brands to communicate with customers and receive payments.

The research found that U.K. mobile users are familiar with completing transactions via their mobile phone but there is a demand for more. The most popular service was purchasing an item on eBay, with 26 percent of respondents doing so. Furthermore, 14 percent have paid bills, while 10 percent and 9 percent of respondents have purchased clothes and groceries, respectively, via an app.

According to the study of over 1,000 U.K. mobile users, males are more likely to conduct payments on their mobile device, such as paying bills (15 percent), ordering groceries via an app (11 percent), paying for parking (9 percent) and transferring funds (13 percent). Females are more likely to purchase items on eBay (27 percent) or purchasing clothes via an app (11 percent).

Kevin Dawson, head of payments at Oxygen8, said: "The research reveals that mobile users in the U.K. are already accustomed to buying goods and services with their mobile phones. As of next year, they will be able to do so without the hassle of finding their credit or debit cards, and the inconvenience of processing that payment, just one click and it will appear on their mobile phone bill.

"Not only will mobile payments provide a new and simplistic opportunity for consumers, the planned groundbreaking developments will open up new payments opportunities for companies wanting to make their own products and services more accessible to their customers."