UK adults plan to take control of personal data as regulation looms
Nearly half (48 percent) of U.K. adults plan to activate new rights over their personal data, according to a poll of 2,000 U.K. adults commissioned by SAS.
The poll explores the nation's sentiment towards upcoming legislative change that empowers consumers with new rights over how their personal data is handled by organizations, according to a press release about the poll. Fifteen percent of adults polled even expressed their intention to activate their new rights in the same month that the General Data Protection Regulation comes into force on May 25, 2018.
The 45- to 54-year-old age group is most likely to issue a request, with just over one in five (21 percent) thinking they will active their new rights in the first month, according to the release. The propensity to submit a request drops to 13 percent in the 18- to 24-year-old age category.There are regional variations, with adults in the northeast and southeas more inclined to submit a request within the first month (18 percent). This drops to 12 percent in Wales, 11 percent in the east of England and just 7 percent in northern Ireland.
The poll also asked consumers what information they were prepared to share with their favorite brands or organizations, so they could benefit from improved or tailored services. It revealed that only a minority would voluntarily share what their friends and relatives like or dislike (five percent), details on their social media activity (six percent), information on their feelings or emotions (seven percent) or insight into their credit rating (eight per cent), political preferences (eight percent) and opinions on societal issues (nine percent).