TixTrack, a provider of ticket software products, has integrated Apple Pay into Nliven, the company's mobile-first ticketing system.

TixTrack introduced Nliven to in January 2016 as a way for venues, promoters and sports teams to take control of all ticketing needs while also providing consumers with a first-class buying experience, according to a press release. In addition to Apple Pay, the system also features a fully interactive 3D-view from any seat as well as clear, color-coded pricing.

"Integrating with Apple Pay is part of our broader strategy to make it as easy as possible for consumers to purchase via mobile," Steven Sunshine, CEO of TixTrack, said in the release. "We'll continue to roll out new features and integrations in the coming months that serve that goal."