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Thumbvista delivers mobile payments coupons

Thumbvista recently launched its mobile coupon solution that allows companies to offer coupons via location based-advertising. Customers can save the coupons to their mobile wallet, and location-based notifications alert the customer when they enter the area of a store that correlates to the coupons, according to a press release.

The platform includes retargeting and redemption tracking abilities that allow companies to see how and when customers use coupons. It also allows companies to require that customers perform certain actions — such as posting on social media — in order to receive a coupon.

"The biggest value to the consumer and marketer is the saving features," Thumbvista founder Linden Skeens said in the release. "This allows the consumer to see the coupon and save it to their phone in their mobile wallet, or share it via email."