Thinfilm Electronics ASA, a provider of NFC mobile marketing and smart product products, has debuted its new NFC scanner app for iPhone users, according to a press release.

With the release of iOS 11, Apple has extended the iPhone's NFC capabilities beyond Apple Pay so that the devices are able to launch digital experiences from supported NFC tags.

Consumers can download Thinfilm's NFC scanner app to iPhone 7 and later models, directly from Apple's App Store, by searching for 'Thinfilm.

After installation, users simply open the app and tap on NFC-enabled products and packages to view mobile web content, which can be targeted and based on item-level precision, on their iPhones. The app enables users to view their scan history and locations, select favorites, apply filters, and more.

Brands that have an existing iOS app can simply integrate the Thinfilm SDK to create compelling user experiences initiated through NFC technology.

"With the release of iOS 11 for the iPhone, NFC enters a new era," Christian Delay, senior vice president of strategic marketing and general manager of software platforms for Thinfilm, said in the release. "This is an exciting milestone for brands and consumers, and we're excited to continue delivering compelling NFC solutions — combining physical and digital elements — to partners and customers."