WeChat has launched payment features in Malaysia called WeChat Pay My, a mobile-payment product aimed at delivering local consumers a simple, secure and convenient mobile payment experience in a range of payment scenarios.

Tencent, which owns WePay, said the full integration of WeChat Pay My with WeChat's ecosystem will enable local businesses to engage with customers throughout their shopping journey, according to a press release.

WeChat Pay My enables users to make payments and transfer money within the WeChat app across a variety of daily online and offline payment needs, from transferring money to individuals to paying merchants such as telecom carriers, airline and bus ticket providers, restaurants, supermarkets, chain stores and more.

"As Malaysia embraces the digital economy, we are excited to launch WeChat Pay My, which aims at facilitating the development of the Malaysian market by introducing local users and businesses with a simple, secure and convenient mobile payment experience," Poshu Yeung, vice president of Tencent International Business Group, said in the release. "We are also pleased to announce KK Super Mart is the first chain store in Malaysia to accept WeChat Pay My."