Mobile payments company Fortumo and mobile operator Telenor Pakistan Tuesday announced they launched direct carrier billing in Pakistan, according to a press release. More than 35 million Telenor Pakistan subscribers now can use direct operator billing to charge online purcahses to their phone bill. 

Fortumo will also support in-app purchasing for the Telenor App Store.

"Right now merchants are missing out on a great deal of revenue from emerging markets because very few users have credit cards, which are needed to make payments in Google Play," Gerri Kodres, SVP of business development & carrier relations at Fortumo, said in a statement. "Meanwhile, carrier billing can be used by anyone with a mobile phone. Together with Telenor, which is one of the most innovative mobile operators in the region, we are providing end-users with a means to pay for high-quality content while adding previously unavailable revenue to developers."