Synchrony consumer financial services company and Mattress Firm mattress retailer announced the renewal of their strategic partnership. Under the multi-year agreement, Mattress Firm will continue offering Synchrony's financing program and solutions, according to a press release.

Launched in April 2016, Synchrony's consumer financing options are available for online and in-store purchases at 2,400 Mattress Firm stores in the U.S. Leveraging digital tools and analytics, Synchrony is helping to optimize the transactional phase of Mattress Firm's omni-channel customer journey, delivering a seamless user experience for shoppers. Qualifying cardholders enjoy special financing, online and mobile account management, savings and discount offers, and access to previews and events.

Mattress Firm's accelerated digital transformation, which was critical throughout the pandemic, has helped the company serve 3.5 million customers, the most in company history, according to its last fiscal year which ended in September 2020. With expanded payment and financing options, Mattress Firm can now offer customers more purchasing power and enhanced experiences.

"Evolution is crucial for our industry, especially with the changing retail landscape due to the pandemic," John Eck, president and CEO of Mattress Firm said in the release. "The combination of our customer-centric mindset and Synchrony's financial expertise and differentiated customer experience, ensures our customers can shop safely and confidently at every stage of the purchasing process. Together, we've created a more seamless customer journey and enriched cardholder experience."

"Synchrony's flexible financing solutions and innovative business tools support Mattress Firm's commitment to meet its customers at the moments that matter most in their purchasing journey," Brian Doubles, president, Synchrony said in the release. "Our suite of digital capabilities for simplifying financing at the point of sale creates more purchase options for customers and empowers Mattress Firm to convert more prospects, expand customer loyalty and engagement and grow its business. We look forward to many more years as a strategic partner of Mattress Firm."