Since Feb. 1, Seamless, the Stockholm-based company behind the SEQR mobile payment product, has been running the mobile payment ticketing system for Västtrafik, the public transit system for Västra Götaland in Western Sweden. According to Seamless, the new system has exceeded all expectations.  

Seamless will be running the new payment system, which uses SMS text messaging to pay for tickets, for the next two years with an option for an extension of an additional two years if all goes well. Around 100,000 transit users had already registered with the new system as of last Friday.

“When we procured our new mobile payment service, one of the major challenges we faced involved getting the system up and running by 1 February. With Seamless as our supplier, this work has gone smoothly and our efforts have been met with a very positive response by our customers,” says Maria Björner Brauer, Head of Sales and Marketing at Västtrafik.

Västtrafik manages 2 700 buses, trains, trams and boats in the Swedish county of Västra Götaland. It is the second-biggest public transport company is Sweden.

“The fact that we have been able to get the new Västtrafik system for mobile payments up and running so quickly and seamlessly is clear proof of the fact that our service is meeting the needs of Swedish public transport. Thanks to our unique technology, we represent the market’s most reliable, most flexible solution,” says Peter Fredell, Group President and CEO of Seamless Distribution AB.

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