Mastercard Worldwide released new survey data on consumers' feelings about online commerce, including their attitudes on mobile shopping. According to the survey, U.S. consumers said one of their biggest issues is "entering payment, billing and shipping information." The only other issue more annoying to online consumers was knowing how an item fits or looks in-person.

"Online and mobile shopping puts a host of new options at consumers' fingertips, but the current checkout process needs improvement to fully realize the potential of these important retail channels,” said Geoff Iddison, group executive e-commerce and mobile for MasterCard Worldwide.

Iddison said the research shows consumers want a simpler, faster way to enter account information so they spend more time searching and less time filling out forms.

Fifty-eight percent of online shoppers said they preferred having one place to safely store and access information to simplify their online check-out experience across the entire Internet.

The new study also said nearly one out of four respondents said they had abandoning a shopping cart before completing either an online or mobile purchase. 

On the MasterCard company blog, company spokesman Brian Gendron said the poll shows consumers want a simpler online payment experience.

"Consumers still find that a lengthy checkout experience can cause frustrations, which can sometimes mean lost business for merchants when consumers fail to click 'confirm purchase,'" Gendron said. "Consumers want a simple and fast process to complete their online transactions so they can spend more time finding the exact products that they want."

MasterCard said it commissioned the online survey. It was conducted by Harris Interactive April 4–9, 2012 and included responses from 2,229 adults.

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