New research from GoCompare in the U.K. reveals that 42 percent of contactless payment users would like to see the limit for transactions increased, according to a press release about the report. 

Some 38 percent of users believe the contactless limit should be 50 pounds or higher, while 9 percent would like to be able to make payments of 100 pounds or more.

Individual contactless card transactions are currently limited to 30 pounds but research commissioned by GoCompare Money found many users want the figure to rise to enable them to pay for a wider range of goods and services. 

The research found the supermarket is the most popular place for contactless payments with groceries accounting for 79 percent of transactions. Other common everyday contactless purchases include coffee, tea and other beverages (48 percent), snacks (46 percent), drinks in pubs and clubs (39 percent), clothes and accessories (38 percent) restaurant meals (36 percent) and transport fares (30 percent).

"Since the introduction of contactless cards in 2007, the speed and ease of their use has seen millions of us embrace the technology for day-to-day shopping," Georgie Frost, consumer advocate at GoCompare Money, said in the release. "But from our research, it's clear that simply waving a card or smartphone over a payment reader leaves some people disassociated from the money they’re spending and can lead them to make more impulse purchases."