Study: Payment choice might influence how consumers book flights
How travelers book and pay for trips may be influencing their decisions on what services to use, according to survey results from OAG, a global provider of digital flight information.
OAG asked travelers which modern payment options they would be willing to use to book and pay for travel and related services: 49 percent mentioned PayPal as a top contender, followed by Apple Pay (42 percent) and Google Wallet (22 percent).
Millennials were more than twice as likely to use bitcoin (14 percent vs. 6 percent of the general population), and substantially more inclined to use Apple Pay (56 percent of millennials) and Google Wallet (29 percent of millennials) to pay for travel purchases.
OAG recently surveyed 2,164 U.S. travelers to explore the future of travel booking, technology and payments.
Overall, the survey found that most travelers would be willing to book trips through Amazon (44 percent) if given the choice.
OAG also asked travelers which non-traditional technologies and methods they would be comfortable booking through:
- Automated chat agents on websites (28 percent).
- Mobile assistants like Siri and Okay Google (25 percent).
- Text messages (20 percent).
- Voice automated systems like the Google Home (18 percent).
- Social media messaging apps, like Facebook Messenger and WhatsApp (9 percent).
"Convenience, speed and customer experience rule the travel ecosystem – and the booking and payment process is no exception," Mike Benjamin, chief technology officer of OAG, said in the press release about the results. "Travelers are already relying on social media platforms like Twitter and Facebook for customer service. While we don't expect a major shift in the travel booking market overnight, the threat of new startups and major tech players radically simplifying or transforming the experience should not be discounted."