Consumers might be using mobile wallets from Apple, Google and Samsung more these days, but that doesn't necessarily mean they're recommending the products to friends and family, according to a study from Auriemma Consulting Group.

Auriemma found that while Apple Pay, Google Pay and Samsung Pay use increased five points, to 34 percent, among the consumers it surveyed in Q1 2018 compared to Q1 2017, a declining number of users would recommend the service. 

Forty two percent of mobile payment users wouldn't recommend the service, up 11 points compared to last year (31 percent).

"The influx of new players makes the future of the Big Three uncertain," Jaclyn Holmes, director of payment insights at Auriemma, said in a press release on the study. "Being first to market hasn't given Apple, Google, or Samsung a leg up on mobile payment newcomers. Providers who are able to deliver a more positive, reliable pay experience are most likely to encourage continued pay usage, while others may struggle in the years ahead."

Auriemma said sentiments against recommendation are strongest among the most inactive users (87 percent very inactive versus 6 percent very active). It suggested that it's clear developing the habit is key to the success of mobile payments.

Auriemma suggests merchant-branded mobile payments are in a better position to entice consumers to become more habitual users.

This study was conducted online within the U.S. by an independent field service provider on behalf of Auriemma in January-February 2018, among 1,527 mobile payment eligible consumers.