Study: Brits not interested in mobile payments?
U.K. consumers don't seem all that excited about making mobile payments. According to a post from E-consultancy.com, nearly two-thirds of consumers in the U.K. said they would avoid making a mobile payment. The results come from research conducted by coupon site VoucherCodes.co.uk.
The story said that of 2,000 British adults surveyed, 60 percent would avoid mobile payments completely. Seventeen percent said they might be interested but wouldn't necessarily trust the technology. (The ubiquitous "mobile payment security concern" ranked as the primary reason consumers would avoid mobile payments with 36 percent citing it as their biggest worry about mobile payments.)
Awareness seems to be an issue as well. The post said 55 percent of respondents couldn't name a single brand of mobile payments. Granted, not many mobile payment methods other than Google Wallet are really known by a brand name, and Google Wallet isn't available in the U.K. yet.
Still, it's not great news for companies hanging their hopoes on this year's London games. Significant investment is being made by companies like Visa and Samsung to showcase their mobile payment technologies to the throngs of tourists expected to visit the city during the event.
For more information, visit the Trends/Statistics research center.