Square invests $25M in ticket specialist Eventbrite
Square has announced a strategic partnership with Eventbrite, in which Square will drive Eventbrite's payments systems, including online, mobile, and in-person transactions.
Additionally, to support Eventbrite's vision to power the world's largest platform for live experiences, Square has invested $25 million in the company, according to a press release.
"Eventbrite's global network of event creators have the same entrepreneurial spirit and drive as the millions of sellers who run their businesses on Square," Alyssa Henry, seller lead at Square, said in the release. "We're thrilled to bring Square's payments technology to Eventbrite. As the lines that separate online and offline business fade, we look forward to helping them further simplify all aspects of commerce, so they can stay focused on their core business of powering great live events."
The partnership between Square and Eventbrite will enable:
- Online and mobile payments: Square will be Eventbrite's payment processing partner for paid events, tickets, registrations, merchandise sales, donations, and other associated products or services.
- In-person payments: Square will be Eventbrite's payment processing partner for in-person transactions, enabling event creators to easily accept card payments from attendees with Square's hardware and Point of Sale software.
- Omnichannel reporting and management: By powering Eventbrite's online, mobile, and in-person payments, Square will provide event creators with a single platform, and therefore one comprehensive view into all of their sales. This omnichannel payment, reporting, and management capability will empower event creators with the data they need to deliver outstanding attendee experiences and make informed decisions about their businesses.