Sionic Mobile and FreedomPay have entered into a strategic alliance agreement to deliver an enhanced mobile payments and rewards experience intended to help merchants quickly and securely connect and engage with millions of consumers through in-vehicle dashboards and preferred mobile apps.

"Commerce goes beyond simply processing a payment, but rather is about enabling a richer consumer experience," Bhavik Shah, director of business development for FreedomPay, said in a press release. "Like FreedomPay, Sionic Mobile is focused on helping merchants engage mobile consumers by providing an exceptional user experience. Together, we'll provide a seamless payment ecosystem for merchant operations, as well as a secure payment experience for app users."

The companies said FreedomPay's Advanced Commerce Platform will directly integrate with Sionic Mobile's Ion Commerce Engine through a cloud-connected interface, according to the release.

The synthesis, by means of FreedomPay's middleware, the FreeWay Commerce Connect, will facilitate a simplified point-of-sale integration of Sionic Mobile's proprietary three-digit code for mobile checkouts at merchants in the Mobile Rewards Marketplace.

Additionally, FreedomPay's clients will gain access and visibility to mobile consumers in the Marketplace, where they'll be able to accept mobile payments, deliver offers, perks, and rewards to those consumers, and accept their loyalty currency as cash at the point of sale.