Sionic Mobile and Ching Thursday launched Shop2Give, a fundraising product that enables non-profit organizations to make the most of e-donations at no extra cost to supporters, according to a press release. Shop2Give helps non-profits earn incremental revenue, reach fundraising goals, engage existing donors, as well as attract new supporters, the companies said in the announcement. 

Several non-profits enrolled in Shop2Give for the launch including Atlanta Ronald McDonald House Charities (ARMHC), Camp Sunshine, C.H.O.I.C.E.S. for Kids and Smith Center for the Healing Arts. ARMHC is using Shop2Give to help reach its fundraising goal of $3.7 million, the remaining amount needed to build a new Ronald McDonald House on Peachtree Dunwoody Road. The charity believes this new digital platform will be instrumental in ARMHC's fundraising campaign, according to the announcement.

"We realize e-donations are the future," Beth Howell, president and CEO of ARMHC, said in a statement. "One of the advantages of the Shop2Give program is that it makes it easy for anyone to support us. Being able to build loyalty and reach new donors, especially millennials, is another huge benefit that Shop2Give affords us."

Using Shop2Give, non-profits enable an "always-on" fundraising program where supporters shop online or at popular retailers as they always do and both Ching and Sionic Mobile donate an average of 2 percent to 3 percent on every purchase directly to the non-profit at no extra cost to the supporter, according to the annoucement. Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout and Ching offers the first purchase-driven, online fundraising product specifically for non-profits. 

Rounding out the mobile experience, supporters use the ION Rewards app to give any amount directly to their non-profit or add $1, $2, $5 or $10 with a single tap while paying with their phones at over 30,000 retail and restaurant locations nationwide, according to the announcement.

"Ching and Sionic Mobile have a shared vision of helping non-profit organizations, associations or clubs tap the more than $300 billion in e-commerce sales," John M. Suddes, CEO and founder of Ching, said in a statement. "Shop2Give goes beyond merely generating additional revenue for our non-profit partners. It also provides a meaningful way to continuously engage current donors, cultivate new supporters and raise community awareness. The initial response to Shop2Give from the non-profit community has been incredible, and we are excited to be part of such a transformative initiative."