Singapore-based goSwiff, a mobile commerce and marketing services company, today launched its integrated mobile commerce suite of payment products. The company said in a press release that the platform is intended to help businesses increase and streamline their mobile and online transactions.

The company said the platform is designed to maximize revenue and customer loyalty via the increasing number of channels through which customers make purchases today. The platform offers a complete package of mobile commerce solutions, from mobile point-of-sale and card readers to payment gateway and wallet applications, according to the announcement.

The integrated platform facilitates transactions at the physical point of sale; allows merchants to accept online payments; provides secure and fast payment processing; and offers various tools for digital loyalty and reward programs, according to the announcement. The security is guaranteed with multifactor authentication and the gateway ensures efficient payment processing, the company said.

The platform includes various features such as: 

mPOS — merchants today are often required to accept payments in all sorts of situations and locations. Without a system in place to facilitate these transactions, significant revenue opportunities can be missed. With the help of goSwiff mPOS solutions and a range of mobile and highly robust card readers, businesses can accept card payments;
m-wallet — the goSwiff m-wallet not only helps merchants accept online payments, but it also acts as a CRM and data analysis solution to boost customer engagement. Retailers can explore customer spending patterns and other buyer behaviors to tailor their offerings, in turn increasing customer retention and loyalty;
authentication — the goSwiff m-commerce platform boasts multifactor authentication to ensure the security of transactions at every stage.Such comprehensive security can also boost profitability, save on costs and enhance company reputation; and
gateway — the goSwiff gateway consolidates a merchant's payment processing into one solution covering every payment transaction type and method. This enables payments to be processed quickly and accurately, all on a secure and authenticated platform.

"As an integrated, modular solution, our m-commerce platform is incredibly easy to roll out to vertical merchants. Its versatility means it can be tailored to any business, and implemented easily into the existing IT infrastructure," Etienne Van den Bogaert, COO of goSwiff, said in a statement. "Offering a comprehensive and robust mix of the latest mobile commerce technology, it's easy to see how the platform enables any merchant to take their payment transactions to the next level. Harnessing the power of big data and CRM analytics, the mCommerce Platform gives small- to large-sized merchants the customised marketing competencies that were before out of their reach."

During the CARTES Secure Connexions event for global payment professionals and technology experts in Paris next week, goSwiff will demonstrate how the products work.