Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, recently announced that it helped drive more than $110 million in in-store revenue for partner retailers and brands in 2011. It was Shopkick's first full year operating the app, the company said.

Shopkick partners with hundreds of products across dozens of brands, 11 national retailers and several entertainment entities.

With more than 3 million active users, the model clearly serves the customer need, without relying on practices that undermine retailers, Cyriac Roeding, CEO of shopkick, said in the release.

"Some mobile services drive people out of stores, not into stores, with online comparison shopping that turn stores into 'showrooms.' Shopkick does the opposite," Roeding said. "Shopkick drives people into stores by rewarding them with things they love just for visiting. That helped drive $110 million in revenue with shopkick partners – last year alone. It's a win-win-win between retailers, brands and consumers."

For more stories like this, visit the Loyalty Programs research center.