- PROJECT HELP
More retailers are embracing mobile and are making mobile device sales a priority in the new year.
Yet retailers are struggling to convert mobile device users, who tap smartphones for browsing, into bonafide shoppers, according to a new Shopgate study. As of the end of 2016, 53 percent of retailers reported less than 20 percent of total online sales were being done on a mobile device, according to a press release.
"In order to succeed in integrating mobile marketing and retail into a broader strategy, retailers must understand the unique aspects of mobile channels, how they are used by customers and the specific marketing strategies effective in these areas," stated Marc Biel, CEO, Shopgate, in the release. "In many cases, the strategic use of segmentation, targeted marketing and customer data to launch value-added notifications and drive customers to mobile apps improves customer relationships and customer perceptions of retailers’ brands."
Shopgate, a software-as-a-service shopping app platform, reported 80 percent of retailers polled claimed total online traffic comes through mobile devices.
Additional key findings include:
This year those polled plan to advance mobile notifications, adopt loyalty programs and 40 percent plan to spend anywhere from 20 percent to 80 percent of marketing budgets on mobile initiatives, stated the release.