QuickPay Corp., a provider of mobile payment solutions aimed at parking facilities, announced today it has secured $3.5 million in seed funding. The company also has named Barney Pell as CEO.

Investors in this seed round include Fontinalis Partners, Andreessen Horowitz and Advanced Technology Ventures. The funding will be used to expand sales and engineering teams and to build out the product to launch in additional cities, the company said.

QuickPay offers parking facility owners a way to collect payments at unattended lots and garages through mobile devices. Its QP QuickPay product is the first to enable mobile parking payments in a single unified system across all major off-street parking scenarios in the U.S., the company said. It's currently live in more than 100 locations, and covers 12,500 parking spaces in 12 cities in California, Colorado and Nevada.

QuickPay also announced it has added functionality to its product that lets users enter and exit parking facilities that use barriers. The new feature is already deployed at 10 garages across the San Francisco Bay Area.

"We've uncovered a unique and exciting opportunity to bring the benefits of local, social, mobile apps, payments, cloud technology and even big data to the world of parking," said Pell. "Where others have addressed local transportation or hotel booking inefficiencies, QuickPay brings innovation to parking, a complex activity that most people struggle with daily and for which Americans spend $26 billion a year."

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