PM Connect, a U.K.-based mobile payment firm, has reached a deal with Belgian carrier Proximus to provide premium sports content from the NBA, WWE and a Football.tv app from Optus using direct carrier billing, according to a press release.

The app will provide soccer matches from the Premier League, UEFA Champions League, UEFA Europa League and other major organizations. Proximus holds about 40 percent of the Belgian market,with about six million customers.

"Through carrier billing, we offer our customers the chance to offer top quality content from global brands with maximum speed and ease," said Bert Maetens, carrier billing partner manager at Proximus, in the release. "In a crowded market, being able to provide top apps and subscription sites, as well as a hassle free way to pay for them, is crucial."