Paytronix Systems, a provider of reward program products to restaurants and retailers, is prepping a new "Reward Yourself" capability in its branded mobile app that lets C-store program members redeem rewards of their own choosing, according to a press release.

The feature, and other new Paytronix mobile platform capabilities, will be unveiled at the upcoming PXUX 2017 customer meeting, September 13-14, in Denver.

Paytronix said it will be simple for merchants to connect their branded Paytronix mobile app back to an online catalog as most C-stores offer a points-based program that rewards members with points for each dollar spent. 

From the online catalog, consumers could shop for everything from a sweepstakes entry to win a gas card or tickets to a Lady Gaga concert, or simply redeem their points for a hot beverage, chips or Red Bull, according to the release. 

"Paytronix has been working with restaurants for years on their bankable point programs and now we are delighted to bring this expertise to C-stores," Joel Udwin, mobile product manager for Paytronix, said in the release.