PayPal plans to make a splash at Super Bowl 50 and will do so with a 45-second TV commercial during the first quarter of the National Football League's biggest game of the season on Feb. 7. 

"This ad is more than a commercial, it's our opportunity to introduce the world to PayPal's vision for the future of money, to empower people and businesses to move and manage money securely, efficiently and affordably," Greg Fisher, PayPal vice president of global brand marketing, said in a press release. "The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone."

The commericial marks the first time PayPal will advertise during what has become television's most-watched event. Last season's Super Bowl saw 114.4 million viewers at one point as the New England Patriots beat the Seattle Seahawks 28-24 in the game's final seconds. It was the most-watched broadcast in U.S. TV history. 

Last year's Super Bowl ads cost about $4.5 million for a 30-second spot. Some early industry estimates for Super Bowl 50 show ad rates at $5 million for the same timeslot.